Alec Picinich is Vice President of Marketing at DAS Acquisition Company, LLC, where he leads digital strategy, brand development, and customer engagement across the organization. His focus is centered on one goal: helping loan officers succeed by providing the tools, systems, and support they need to grow.

Alec oversees the company’s CRM strategy, marketing automation, and lead management programs, ensuring a seamless experience from initial contact through closing and beyond. He partners closely with teams across the business and with external technology providers to continuously improve how DAS connects with borrowers and supports its sales force.

He is passionate about building marketing that feels both smart and personal, combining technology with human connection to create better experiences for clients and long-term success for loan officers.

Originally from upstate New York, Alec graduated from Ithaca College with a degree in Business Administration, concentrating in Marketing. He began his career with DAS Acquisition shortly after graduation, where he also met his wife, making the company not only central to his professional growth, but also a meaningful part of his personal life.