Chelsea Vonder Haar is the Chief Marketing Officer at USA Mortgage. During her 11+ years with the company, she has helped build and lead one of the mortgage industry’s most comprehensive in-house marketing operations, overseeing brand strategy, print and digital marketing, social media, graphic design, video production, and communications.

As the founder of USA Mortgage’s marketing brand, “Real Creative,” Chelsea has been instrumental in creating innovative marketing programs that help loan originators grow their businesses, strengthen industry relationships, and deliver exceptional customer experiences. Her work earned her recognition as a HousingWire Marketing Leader in 2023.

In her role as CMO, her leadership extends beyond marketing to include strategic initiatives focused on employee onboarding and training, realtor engagement, charitable outreach, and employee ownership programs. She is passionate about building strong teams, fostering company culture, and creating programs that help both employees and partners succeed.

Chelsea holds the Certified Digital Marketing Professional (CDMP) designation from the Digital Marketing Institute and the Professional Certified Marketer (PCM®) credential in Digital Marketing from the American Marketing Association. She also serves on the Board of Directors for Rebuilding Together St. Louis, where she leads marketing and public relations efforts in support of affordable housing and community revitalization initiatives.